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Asda profile

A guide to the retailer and its operations today. Updated to include latest information on the retailer’s performance, strategic developments, key personnel and must see stores.

Asda: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Asda

Understand how Asda is working to become a destination for shoppers across all channels as it steps up its Partnerships strategy and focuses more on delivering range relevance and ease-of-shop for price conscious shoppers.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The Asda Shopper

In this report, we shine a light on the Asda shopper and ask three questions

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

News Feature image

As Tesco and The Entertainer partner for toy concessions and Morrisons sets out its ambitions for the Morrisons Daily banner, we round up developments in the market.

More News

Asda has started restricting sales of its recently launched Just Essentials economy private label range to three units per customer for each item in the range, with strong demand for the new assortment thought to have exceeded initial supplies. Range ' proving really popular' An Asda spokesperson has stated that “ Just Essentials is proving really popular at the moment and we’re working ha...
The latest release from Kantar, based on data from its 30,000-strong shopper panel, indicates that in the 12-weeks to 4 September 2022 total till roll consumer spend in Great Britain rose by 3.8%. It noted this was the third month in a row the market had seen growth, following more than a year of declines, due to challenging comparisons driven by the pandemic. Discounters benefiting from risin...
As the Competition and Markets Authority publishes its report into Morrisons takeover of McColl’s and the Asda on the Move banner continues to open new stores, we round up developments from the channel. Morrisons takeover of McColl’s will ‘ not harm the vast majority of shoppers or other businesses ’ The Competition and Markets Authority (CMA) has published its results of its initial invest...
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