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Strategic outlook for Asda

An in-depth review of the retailer's current and future performance, including an update on its strategic priorities and what this means for suppliers.

UK Country Presentation

Our essential guide to retailers' strategic priorities in the UK and the opportunities they create for suppliers.

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The GB grocery market declined by 5.1% on 2020 in the 12 weeks to July 11th, according to the latest results from Kantar as the whole period annualised against pandemic-elevated comparatives. Despite this impact and a less-than-expected boost from Euro 2020, sales remained £3bn higher than the same period of 2019,

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This year, the UEFA Euro 2020 finals took place in Wembley Stadium, with England playing Italy. This drove great excitement around the nation as retailers and brands looked to inspire and excite shoppers. In our UEFA Euro 2020 report we highlighted five ways retailers and brands looked to engage and excite shoppers during the championship. Below are three best-in-class in-store activations i...
Asda has moved to introduce a new rapid delivery service. The service, which follows a successful trial will be available on its full range of over 30,000 products. The initial launch will see three Asda stores offering the service from this week, with a quick rollout possible should it take off. Customers will be charged a flat rate of £8.50 for each delivery but there is no minimum spend ...
In its new UK channel forecasts report, IGD maps out its expectations of how the food and grocery sector will move on from last year’s exceptional expansion. IGD predicts that last year’s 8.5% growth will slow to 1.7% in 2021 and then to 0.9% in 2022, as shoppers economise and the foodservice sector reclaims sales. This sharp decline will be followed by a period of modest recovery, that wil...
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