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Asda profile

A guide to the retailer and its operations today. Updated to include latest information on the retailer’s performance, strategic developments, key personnel and must see stores.

Asda: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Asda

With Asda expanding into convenience alongside its core superstore and online operations, see how it is evolving its offer with significant changes in private labels, promotions, loyalty and merchandising.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The Asda Shopper

In this report, we shine a light on the Asda shopper and ask three questions

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

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Asda has announced its purchase of EG Group’s UK and Ireland business for an estimated enterprise value of £2.27 bn. The move, which had been rumoured for several months, consolidates two separate parts of the Issa brother’s business operations.

More News

Two recent announcements from Asda highlight the importance the retailer has placed on the convenience channel. Rapid expansion of ‘On the Move’ store format, on track for 200 stores this year Asda has opened its 150 th On the Move store. Located at Baynards Green Services in Bicester, the latest store opening in its partnership with EG Group comes just two months after the 100 th store w...
A round-up of recent announcements from Asda. Online customers to receive updates via branded text messages Asda will become the first major UK retailer to use branded SMS text message updates for online customers. The move aims to provide peace of mind to customers receiving text updates that the messages are genuine, reducing the number of failed deliveries. Asda has partnered with ...
Asda has appointed global retail estate advisor CBRE to assist with its extensive expansion plans for the convenience channel. Asda launched its first two Asda Express convenience stores in October last year , with plans to reach 200 stores by 2024 and to open 300 stores by the end of 2026. Adrian Hanley, Director, UK Retail at CBRE said: “Enhancing its store offering to include ...
5-year forecasts to 2027

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