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Asda profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Asda: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Asda

Understand how Asda is working to become a destination for shoppers across all channels as it steps up its Partnerships strategy and focuses more on delivering range relevance and ease-of-shop for price conscious shoppers.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The Asda Shopper

In this report, we shine a light on the Asda shopper and ask three questions

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

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The government has announced revised dates for some HFSS restrictions.

More News

Asda has launched a new price match initiative against Home Bargains, in a move that demonstrates how much of a threat the fast expanding variety discounter has become to the UK’s third largest grocer. Source: IGD Research Price Matching on over 100 lines Home Bargains Price Match extends to over 100 popular branded lines stocked by the variety discounter. While the focus is v...
According to a report by The Wall Street Journal, Couche-Tard and EG Group could potentially merge, with the latter valued at around US$16bn. Where do the two businesses overlap? The convenience market in the U.S is highly fragmented, with approx. 150,000 stores trading. Couche-Tard is the second largest operator with about 7,150 sites, while EG has approx. 1,700 stores. The merger could he...
The latest release from the insight business Kantar, based on data from its 30,000-strong shopper panel, indicates that in the 12-weeks to 17 April 2022 grocery retail spend in Great Britain fell by 0.6% versus 2020. This is the first time since the beginning of the pandemic that this comparative has been negative, showing once again the impact the first lockdown had on boosting the sector. Com...
Retail Analysis 5–year forecasts

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