How are retailers competing in the Spanish market?

Date : 13 April 2021

Lucy Bellotti

Retail Analyst

Eroski expands through franchising, following a €7.8m investment, while Amazon Fresh launches in Barcelona offering fast delivery of food, beauty, and personal care products. Separately, Condis is improving its online operations to meet shopper demand, as Sánchez Romero partners with Lola Market to create a new remote purchasing channel.

Eroski launches 52 franchise stores

Eroski has invested €7.8m to increase its franchise store numbers by 52. The new stores are in Andalusia, Aragon, Balearic Islands, the Basque Country, Catalonia, Castilla León, Galicia, La Rioja, Madrid, Navarra, and Valencian Community.

The retailer plans to open a further 70 franchise stores in 2021 and is aiming to focus on five regions over the next three years: Andalusia, Castilla-La Mancha, Extremadura, Levante, and Madrid.

Enrique Martínez, Eroski’s director of franchising, said: ‘Eroski’s franchised stores are ultra-proximity supermarkets of about 150-400 square metres that provide local products from each geographical area, with a wide assortment of fresh products.’

Moreover, separately the retailer said it is committed to expanding its service station network, which currently has 10 Rapid stores on AVIA service stations. It is planning to launch a further 15 Rapid stores at the service stations.

Amazon Fresh expands

Amazon has launched in Barcelona as it looks to provide millions of shoppers in Spain with access to its Amazon Prime service. Amazon Fresh offers shoppers a range of more than 10,000 products, which includes fresh, frozen, snacks, dairy and beauty categories. The online retailer offers shoppers same day delivery, available in two-hour slots.

Camille Bur, Amazon Fresh’s country manager for Spain, France and Italy, said ‘Amazon is constantly looking to improve the online shopping experience and we believe that Amazon Prime customers in Barcelona will be delighted to be able to make their purchase on Amazon Fresh or in the DIA store at’

To learn more about Amazon Fresh in Spain click here.

Condis improving online channel’s supply chain

Condis has begun to improve its online channel to meet growing demand. In 2020, the retailer launched a logistic centre in Baix Llobregat and turned a 1,200 sq. m supermarket into one dedicated to picking.

Condis said it is aiming to achieve sales of €890m for 2020, an increase of 13.6% compared to 2019. In 2020, Condis launched 73 new stores in Catalonia and Madrid, the majority of which were under the Condis Express banner.

Sánchez Romero to partner with Lola Market

Sánchez Romero is partnering with Lola Market to offer shoppers an online option that showcases its products and has a personal shopper element to its online food shopping platform.

Lola Market offers personal shoppers, which can select products in 10 Sánchez Romero stores. Lola Market’s personal shoppers will select products, which will be delivered to the shopper in their chosen time slot.

Enric Ezquerra, Sánchez Romero’s executive president, said the partnership ‘promotes the development of omnichannel, which in this case represents a new boost for non-face-to-face purchasing channels that offers top-quality products with a new customer experience’.

Luis Pérez del Val, Lola Market’s CEO said the agreement allowed it to ‘expand its gourmet offer to meet the needs of shoppers and offer them the highest quality with a unique shopping experience that humanises technology’.


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