Can Amazon’s Inspire out-TikTok TikTok?

Date : 13 December 2022

Stewart Samuel

Director of Retail Futures

Short-form user-generated video is the content of the moment. Retailers and social platforms are investing to be in this space. Amazon is the latest to make a move, taking on TikTok with its new Inspire programme. What does this mean for the retailer and can it work for grocery? Personalised…
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