Amazon to launch store within Kohl’s retail space

Rachel Sibson
Retail Analyst

Date : 14 September 2020

Amazon is reportedly opening a grocery store, likely under the Fresh banner, inside a Kohl’s store in California, according to reports from the Milwaukee Business Journal.

Expanding the partnership

Amazon will expand its partnership with US clothing and homewares retailer Kohl’s by launching this space in a Kohl’s store in La Verne California. According to the report, Kohl’s will occupy around 50,900 square feet of the 88,000 square feet site, with the Amazon grocery store occupying the rest.

Amazon and Kohl’s first partnered in 2017, with Kohl’s initially offering an Amazon returns programme in 100 of its stores. In 2019, it was announced that Kohl’s would accept returns of items purchased from Amazon across all of its stores.

In 2018, Kohl’s also partnered with Aldi, which saw the discount retailer open stores in up to 10 Kohl’s locations.  

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See the latest Amazon news here and IGD Retail Analysis subscribers can learn more from our Amazon Strategic Outlook presentation.

Also see inside the first Amazon Fresh grocery store here.