Amazon Australia partners with Myer for parcel collection

Rachel Sibson
Retail Analyst
@RetailAnalysis

Date : 14 September 2020

Amazon has partnered with Australian department store chain Myer to introduce its Amazon Hub parcel collection service in Myer’s stores.

Hub counters in 21 stores

The Amazon Hub parcel pickup points will be rolled out to 21 of Myer’s stores. The service allows Amazon customers to select a Myer store location as their delivery location upon checkout for delivery to an Amazon Hub location. Once their parcel arrives in-store they receive an email notification with a unique code to present at the nominated store. The service works with Free Expedited Delivery and Standard Delivery options and is available to Prime members at no extra cost. There are plans to roll out the service to further Myer stores before Christmas.

Amazon partners with US clothing and homewares retailer Kohl’s in the US on a similar click and collect service. In April 2019, Amazon revealed plans to expand its Amazon Returns service to the entire Kohl’s estate of more than 1,150 stores. With the Amazon Returns service, customers can return Amazon-purchased products, without a box or label, to any Kohl’s store free of charge.

Amazon also partners with clothing chain Next in the UK for its Amazon Counter service. Amazon Counter offers quick and easy collection of online orders from a number of retail outlets.

Benefits for both parties

The Amazon Hub service at Myer stores provides benefits for both companies. For Myer, the retailer will see benefit from increased traffic into store. The returns service also gives increased convenience to Amazon shoppers, who already benefit from fast delivery, whilst also enhancing Amazon’s offline presence.

Amazon’s expansion in Australia

Amazon started trading in the market in December 2017 and has gradually enhanced its operations, rolling out services such as Amazon Prime, Fulfilled by Amazon and Amazon Pantry. It continues to expand its offer, launching Amazon Flex, an Uber style delivery service, a garden store, as well as registering the Amazon Pharmacy trade mark in early 2020. The retailer filed revenues of AU$562m for 2019, an increase of 92.4% of the previous year.

In July 2020, Amazon also announced plans to open an Amazon Robotics fulfilment centre in Western Sydney to expand operations in the country. The new 200,000 sq. m. facility will open in late 2021 and aims to deliver a faster, more consistent experience for customers across Australia.

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