Aldi news

07 November 2013
Lidl UK launching its first TV ad campaign Lidl is set to debut its first ever TV advert in the UK, with a festive campaign for its premium private label range. The campaign will focus on Lidl's Deluxe range, as it looks to position itself as a credible option for 'the big Christmas shop'. The campaign will feature across a variety of TV channels, including ITV and Sky. The advert will ...
07 November 2013
As Ireland becomes the first Eurozone country to exit its bailout programme, we report back with five trends from Dublin on how Irish retailing has adapted to austerity and become a world leader in foodservice / convenience fusion concepts. 1. Value remains paramount While the economy is improving, consumer confidence currently remains at a low ebb. With one in three homeowners in negative equ...
01 November 2013
After successful trials, Aldi is expanding its fresh coverage to bring a range of fresh fish into its offer in nine of its German regions. Fulfilling more shopper missions driving competitive edge Aldi is extending the trial of fresh fish as it looks to continuously enhance its range and fulfil more shopper missions to drive basket spend. The discounter is listing a number of fish lines i...
31 October 2013
With Christmas less than eight weeks away we round up how retailers are gearing up for the festive season. Capturing loyalty throughout the run-up to Christmas Both Waitrose and Morrisons have launched schemes to incentivise shopper loyalty in the build up to Christmas. Waitrose is offering holders of its myWaitrose loyalty card a £25 voucher to spend in January if they spend at least £50...
30 October 2013
The number of food discounters’ stores in Germany has been declining since April 2013, according to Lebensmittel Zeitung. Market saturation? The fast expansion pace of the discounters in Germany belongs to the past. The expansion reached its peak in August 2013 with a reported 15,659 discount stores across Germany. Although more than 200 new outlets were opened this year, food discount...
28 October 2013
Aldi UK is set to reach a new landmark, with plans to open its 500th store on 31st October in Bury St Edmonds. 500th store celebration Aldi is supporting the opening of its new milestone store with the biggest shopper competition it has ever run. It is offering 10 customers the chance to win free shopping for a year, as a way of thanking shoppers for their support. To enter shoppers need to ...
24 October 2013
Tesco has announced the launch of its Price Promise scheme in the Irish market, which will be comparing prices to Aldi and Lidl. Price Promise in action Tesco's Irish Price Promise will work on the same principle as its UK scheme, which compares Tesco prices with Asda, Sainsbury's and Morrisons. However the Irish guarantee will compare the prices at checkout with those of comparable produ...
22 October 2013
Figures from Kantar Worldpanel for the 12 weeks to 13 October 2013 shows that the UK grocery market has slowed appreciably in the Autumn months, with growth in the latest period down to 3.0% from 4.2% in the three months to 15 September.  Meantime the Kantar measure of inflation remained stable on 4.2%, indicating the market volumes are coming under pressure once more. 12 ...
17 October 2013
Aldi is in the midst of an aggressive store opening programme in Australian as it continues to gain traction with shoppers and steal share from market leaders Woolworths and Coles. Entering new states Aldi currently operates stores across eastern Australia, with stores in the states of New South Wales, Queensland and Victoria. With sales surging by over 20% in 2012, Aldi is looking to capita...
01 October 2013
The UK's leading discounters, Lidl and Aldi, are developing new ways of operating to move their respective businesses towards a more sustainable model. Lidl: significant investment in technology Lidl has invested £27m into new "plug-in" chillers. The leakage rate from the new units will be less than 1%, making them more environmentally friendly than Lidl's previous refrigeration system. They...