How Aldi and Lidl aim to win at Easter

Date : 03 April 2014
As the discounters continue to outpace the market, we look at how Aldi and Lidl plan to drive further growth over the Easter period. Lidl's increased Easter focus Lidl has step-changed its approach to Easter as an event. Led by the retailers' new strapline of 'Lidl surprises', the…
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