Aldi UK: the wine category and shopper engagement

Date : 22 October 2019
From its new free online wine course to its long standing Wine Club, wine is an important category for Aldi. We look at how and why the retailer is using the category to engage with shoppers. How?  1. The 'Aldiploma' Aldi has launched a free online course called the 'Aldiploma' to teach…
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