Aldi UK: the wine category and shopper engagement

Date : 22 October 2019
From its new free online wine course to its long standing Wine Club, wine is an important category for Aldi. We look at how and why the retailer is using the category to engage with shoppers. How?  1. The 'Aldiploma' Aldi has launched a free online course called the 'Aldiploma' to teach…
To continue reading...
or
With a free account you can access:

In-depth articles on the latest developments in the industry

Free guides and whitepapers from our functional experts

Access to a range of topic-specific newsletters