X5-Retail-Group

X5 Group profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

X5 Group: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for X5 Group

X5’s sales will grow at over 13% in 2020, still outgrowing the Russian grocery market growth at 3.7% between 2020 and 2022. The retailer plans to continue to outgrow the market and double its market share to 20% by 2029. In this presentation we show you how it expects to reach that goal and how you as a supplier will help it to do so.

Russia country presentation

This guide to Russia explores the key trends in grocery retail, the outlook for the country’s differing channels to 2022 and the growth strategies of its leading retailers.

Latest News

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Magnit has reached an agreement with the Dixy Group to acquire its Dixy and Megamarket stores. The network amounts to 2,612 convenience stores and 39 supermarkets, which are supported by five distribution centers. On the acquisition’s completion, it is forecast to boost Magnit’s 2021 sales of RUB1,780 bn (US$24.1 bn) by up to RUB300 bn (US$4.7 bn), a 17% increase.

More News

Leading discounters in Europe are developing their format and offer as they look to attract shoppers from other channels. This is seeing them evolve to be more like supermarkets, leading them to adjust their ranges, locations and adding value to compete beyond a solely price-focused strategy. However, in Russia, the discount format is taking a different trajectory. While some are evolving towa...
X5 has reported an improved performance in 2020, versus 2019, with it generating revenue of RUB1,975 bn (US$26.31 bn). The retailer saw total sales grew 14.3% year-on-year, while like-for-likes rose by 5.5%. Both rates improved on the previous year when the stood at 13.3% and 4% respectively. Although more than 81% of the growth was derived from the Pyaterochka banner, X5’ new businesses contr...
In 2020 X5 launched several new online solutions and expanded the range of services it offered. This included an online marketplace, Perekrestok Vprok, and an express delivery service, Okolo. The developments are part of its strategy to grow its share of Russia’s shopper spend on food and groceries. They are also aimed at helping it take a leading position in the country’s growing online groce...
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