Box by No Frills, Windsor, Canada

Stewart Samuel
Director of Retail Futures

Loblaw has launched a new discount store concept in Canada, ‘Box by No Frills’. Based on its successful ‘No Frills’ soft-discount store format, this smaller-format store aims to offer a quick and convenient shopping experience in a no-frills environment. Offering an edited range of products, a strong private label offer and operating with an EDLP model, this concept offers something new and unique for the Canadian market.

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