Midcounties Co-op: +7.7% Christmas growth

Date : 14 January 2021

Rachel Sibson

Retail Analyst

Midcounties Co-op has reported a positive performance over the Christmas period. In the three weeks to 2 January 2021, like-for-like sales increased by 7.7%.

Sales of locally-sourced products up 60%

The retailer said sales growth was boosted by its enhanced seasonal range, including a record number of locally-sourced products.

As a result of the COVID-19 pandemic, Midcounties Co-op increased its partnerships with local suppliers to more than 200 businesses in 2020. During the Christmas period, sales of locally-sourced Christmas products grew by 60% on a like-for-like basis. The retailer increased its locally sourced Christmas range by 34% in 2020. In total, sales of local products were worth more than £15m for Midcounties Co-op in 2020, compared to around £10m in 2019.

After launching its home delivery service during the first UK lockdown in 2020, the retailer made more than 4,200 deliveries to vulnerable customers during Christmas. The delivery service was launched with help from local volunteers, with the total number of deliveries approaching 100,000 since its launch.

Rupert Newman, Midcounties Co-op’s Chief Retail Officer, commented:

“The performance of our locally sourced ranges was a particular highlight in December and underlines our customers’ desire to shop local, particularly in light of the difficulties many local suppliers have faced throughout the pandemic.”

Looking for more insight?

See key retailers’ performance over the golden quarter as they are announced in our UK Christmas 2020 results tracker