FamilyMart Taiwan strengthens foodservice offer

Charles Chan
Senior Retail Analyst

Date : 27 November 2020

With more consumers staying at home for meals in Taiwan, FamilyMart has partnered two famous chefs two to launch some new ready-to-eat dishes.

Our view

Taiwan is an important market for FamilyMart. After Japan, it is the retailer’s second largest market, trading more than 3,500 stores. Within Taiwan, FamilyMart is also the second largest convenience chain and it continues to look for creative ways to improve in-store operations, as well as adapt to meet new customer needs. Its latest initiative follows 7-Eleven also testing foodservice pre-order and collection services.

Initiative will boost customer engagement with the FamilyMart app

Using FamilyMart’s mobile app, shoppers can order classic signature dishes and home-cooked dishes of Michelin-starred chef Lin Quan and Asia’s best female chef Chen Lanshu, and pick up the meals from a FamilyMart store.

Chef Quan has launched four signature dishes, e.g. sakura, shrimp, scallop and abalone congee for the price of TWD195 (US$7). While chef Lanshu has launched six dishes, e.g. whiskey braised beef noodles for the price of TWD265 (US$9). The dishes can be easily reheated in a freezer package and eaten at home.

Regional delicacies also available on the app  

FamilyMart has also been working with Tainan Farmers’ Association and brands to launch a variety of specialty ‘small eats ‘with the theme of "Tainan GO Good". These are available to order on the app, ready to pick up at a FamilyMart store.

Source: FamilyMart