Vietnam news & analysis

05 January 2022
AEON has announced a plan to open 100 compact supermarkets under the Maxvalu banner by 2025 in Vietnam Larger store format MaxValu currently operates four Vietnam stores in Hanoi. The new stores will include a larger store format with over 500 sq m floor space.  In addition, AEON Group's subsidiary, AEON Mall, aims to expand its network from six to 16 by 2025. More diverse business in 20...
06 September 2021
COVID-19 has caused grocery retailers in Asia to scale up online business to compensate footfall decline in physical stores and enable shoppers to get items quickly, safely and conveniently. We at IGD have quantified growth opportunities, supported by five emerging trends. Growing at a CAGR of 20% between 2020 and 2022 Asia’s online grocery is growing fast. Total value in 2020 is around US$...
24 July 2021
Vietnam is experiencing its worst wave of the pandemic, with Ho Chi Minh City as the epicentre of the latest outbreak.  The lockdown has disrupted the distribution of food in the city, especially for fresh vegetables.  The supply shortage has caused prices of commodities to increase significantly, such that people are unable to purchase essential food items.   Guardian and AEON are among the reta...
24 May 2021
South Korea’s largest supermarket chain operator Emart (owned by Shinsegae) revealed in its shareholder meeting documents in May that it will exit Vietnam. Set to exit after six years of operation The company announced that it will sell 100% of its interest in Emart Vietnam Co. Ltd., which was opened in 2015. Emart entered Vietnam with one supermarket in Ho Chi Minh city, which had an in...
19 May 2021
Alibaba has acquired a 5.5% stake in Masan Group’s The Crown X, which operates WinMart and WinMart+ (formerly known as VinMart). Crown X to partner with Alibaba Lazada With the partnership, the retailer will be able to build its digital capabilities and accelerate the offline to online market in Vietnam. It will also enable the company to establish Vietnam’s first tech-enabled ecosystem and...
14 May 2021
Dairy Farm International has reported that its sales in the first quarter of 2021 continue to be significantly affected by the pandemic.  Shopper behaviour has now normalised, affecting comparison with sales performance in 2020 Since spending patterns of consumers have now normalised compared with the high sales base in the first quarter of 2020, like-for-like sales of Dairy Farm’s grocery ...
19 April 2021
A.S. Watson’s Group COO and CEO of A.S. Watson (Asia and Europe), Malina Ngai, has spoken at the industry event Beauty Tech Live this week.  She has explained how O+O (Offline plus Online) has become the new retail standard in health and beauty. O+O customers spend three times more than exclusive instore shoppers Malina Ngai describes O+O as “how customers shop today. The customer journey ...
08 April 2021
Masan Group renames VinMart, one year after acquiring the multi-format chain of grocery stores from Vingroup. Restructuring will take place before rebranding Vietnam's conglomerate Vingroup sold its retail subsidiary VinCommerce, which operates VinMart, VinMart+ and agriculture arm VinEco to Masan Group in a merger deal in December 2019. The CrownX, the retail subsidiary of Masan Group, is ...
08 April 2021
Asia-based ecommerce platform Shopee intends to premiumise its beauty offerings, by increasing its focus on K-beauty brands.  Sales of Korean beauty continues to grow in Southeast Asia and Taiwan Korean beauty products remain as one of the top-selling products of Shopee.  The retailer has seen more shoppers searching and buying K-beauty brands on its platform, due to the popularity of K-pop c...
22 March 2021
Central Retail Vietnam, which operates Big C, has launched Tops Market in Ho Chi Minh City.   Big C renamed in Vietnam Three Big C supermarkets in Ho Chi Minh City (Big C An Phu, Big C Thao Dien and Big C Au Co) were officially rebranded to Tops Market in March. Four other Big C supermarkets in Hanoi will be renamed in the third quarter of this year. In addition, five Big C hypermarkets loc...