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With no real desire to create another term or label in the retail industry, and anyway p-commerce has already been bagged as participatory commerce, the Groceryshop event in Las Vegas this week cemented a view that has been fermenting in my mind for a while that we are on the cusp of a new era of personalised commerce.
A guide to the USA grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.
We highlight five trends set to shape the food and consumer goods retail market across North America in 2022.
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