Spain store visits

Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.


We go in-store at Lidl to see how the discounter is developing more supermarket characteristics in Spain.
Costco’s store in Seville, Spain is its first in continental Europe. We review how the retailer is bringing its strength in fresh meat, food and produce, meal solutions and depth in non-food to enable it to differentiate itself from rivals in this competitive market.
We visited Spanish discounter DIA’s health & beauty fascia Clarel, a format which complements its core grocery network. Targeted at middle-income consumers, the format is constantly evolving. DIA’s aim is for Clarel to become the benchmark in Iberia for shoppers looking to buy health, beauty, household, baby, personal care and pet care products.
We spent a day with the DIA team in Madrid, visiting one of the company’s core store formats, DIA Market, and the innovative produce-focused Fresh by DIA, to see how DIA is strengthening its proximity profile in Spain.

Caprabo’s flagship store in Barcelona is located in the L’Illa Diagonal shopping centre. IGD visited this store in May 2011.