Spain store visits


Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.

Presentations

23/10/2020
Alcampo City Madrid Río shows off Auchan's latest compact hypermarket thinking in Spain. We visited the store recently to see how the retailer has adapted its selling space to maximise its fresh offer and combine a mix of value-focused initiatives and premium products to differentiate it from local competitors.
03/09/2020
An overview of the latest concept from Carrefour's discount banner Supeco. We visited a store in Madrid where the discounter creates differenciation thanks to its unique model, mixing food discount and cash and carry concepts.
06/07/2020
Exploring Mercadona's latest in-store developments, including the enhanced food-to-go section and its focus on efficiency. Furthermore, we analyse the retailer’s main strategies to maintain growth and market share. Separately, we highlight how it has adapted and implemented safety measures in all its stores as a result of the coronavirus pandemic.
15/06/2020
The dutch variety discounter is growing rapidly across Europe and continues to evolve its grocery assortment. We visited several stores in Madrid and Paris where the retailer's strengths around seasonal events and beauty products were clear.
21/05/2020
We visited some of the latest stores in the Spanish Capital and were impressed by the upgraded concept. This report will give you an overview of the latest in-store innovations and developments from the discounter..
13/05/2020
We visited two different urban Carrefour formats in Spain to observe how the retailer is evolving its urban proximity and focuses on how each format has highlighted different initiatives to enhance its shoppers experience.
18/06/2018
See how DIA is evolving its offer to meet a range of shopper missions across a number of formats and brands.
25/05/2018
In a highly competitive market, Carrefour Spain is having to adapt its hypermarket format to compete against price-focused and regionally dominant rivals. Las Glorias is a best-in-class example of how the retailer is having to evolve to compete against both types of competitor and to embed its multi-channel strategy to help it win in the future.
25/05/2018
We spent two days visiting stores from members of Grupo IFA, a Spain-based buying alliance. Through the visits, we better appreciated how the alliance helps members compete, while providing enough flexibility for them to stand out in their respective markets as well.
03/04/2018
Understand key trends driving growth in Spain, from fresh ranges to promoting local identities, through our store visits in Barcelona.