South Korea - News & Analysis

26 August 2020
The service, that allows robots to come and go outdoors to deliver food, has become a reality for the first time in the country. Can deliver day and night Woowa Brothers Corp, the parent company that runs food delivery app Baemin, launched self-driving outdoor delivery robots in August at a multipurpose housing complex in Gwanggyo, a city 25 km south of capital city Seoul. Called “Dill...
18 August 2020
South Korea will ban social media influencers from promoting a new product or service on online platforms without disclosing business ties with company sponsors. Promote fair advertising practice The move comes amid controversy over some famous social media influencers’ involvement in recent poor advertising practice that angered many users. The new rules require influencers on social me...
13 August 2020
South Korean pure play ecommerce retailer Coupang has become of one of the biggest winners amid the virus outbreak, helped by its speedy home delivery service. Coupang's online market share reaching 24.6% Based on transaction volume from 1 January to 7 March this year, Coupang accounts for 24.6% of online retail market in South Korea. It is a significant increase of 6.5 percentage points fr...
07 August 2020
This initiative has become a key marketing strategy for grocery retailers in the country to build shopper loyalty, recruit new customers and maintain the existing ones. Gaining shopper loyalty through differentiated services Due to the disruption caused by the coronavirus outbreak, retailers are competing for loyal customers through tailored and highly differentiated services. Major reta...
14 July 2020
The world’s largest convenience brand has hit a significant milestone – the 71,100 th 7-Eleven store in the world opened in Seoul, South Korea on 13 th July. Commitment to put customers at the heart of decision making 7-Eleven is headquartered in the U.S. state of Texas and opened its first location in Dallas in 1927. Today, the company operates in 18 countries. It is the world’s larges...
08 July 2020
Costco-like warehouse style supermarkets are benefiting from the pandemic as shoppers are visiting stores less frequently but buying more at each shopping trip. Emart and Homeplus are seeing continuous growth Emart Trader, owned by the country’s retail giant Shinesegae, saw sales up by 21.9%YoY (year-on-year) from January to May. Emart Trader is a warehouse style supermarket chain like Cost...
06 July 2020
The data released by the Ministry of Trade, Industry and Energy showed that the country’s retail sales were up by 2% YoY (year-on-year), driven by increased online sales of sanitary items and food products in the face of coronavirus. Growth driven by online sales Total retail sales reached US$9.65 bn in May, up from US$9.5 bn the previous year. Online was the key growth driver, with sales u...
03 July 2020
The US social media giant hopes to increase its market share in a competitive market dominated by local players. Rolling out online store, Facebook Shops Facebook has rolled out its latest innovation, Facebook Shops, in South Korea. Sellers can create their own collection and customize the look and feel of the shop with images and colours that showcase their brand. Shoppers can browse ...
22 June 2020
The South Korean ecommerce platform provider is teaming up with social media influencers around the world to support local companies. A move to support SMEs Recognising Korean small and medium-sized enterprises (SMEs) are keen to move in-store experiences online post-COVID, Gmarket is rolling out a new service that pairs up SMEs with relevant social media influencers around the world. The n...
22 June 2020
The South Korean retail conglomerate announced last week that it will launch a subscription-based snack service, the first of its kind in the country. Based on a subscription model The new service is based on a subscription business model. Shopper can sign up through Lotte Confectionery’s official Instagram or Facebook account. The number of subscribers will be limited to about 200 initia...