Romania store visits

Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.

Presentations

09/05/2022
Understand how discounter Penny is successfully differentiating itself from market leader Lidl in Romania.
21/04/2022
We look at how Mega Image has been reinventing itself as an upmarket, convenience-driven proximity concept to fill the niche between the country’s growing discounters, hypermarkets and evolving local retailers.
13/04/2022
Carrefour Romania's increased focus on fresh and organic ranges, a stronger emphasis on local anchoring and a quick rollout of ecommerce is helping it compete in the country. We went in-store to see how the retailer is evolving its offer to maximise the opportunity provided by its one-stop proposition.
30/03/2022
Romania-based, local champion Profi has risen through the ranks of the market’s leading retailers in recent years.
15/02/2022
Lidl, in its 2020/2021 financial year, grew to become the market leader in Romania. Lidl has achieved its success by positioning itself as a modern, local supermarket with German roots.
08/02/2022
Kaufland in Romania features the most innovative sales concepts amongst all international Kaufland operations.
13/12/2019
Mega Image launched its latest concept, Fresh Bazar, in July 2019. The pilot store focuses on fresh food and healthy eating. We visited the new format to see how the retailer has created a differentiated, modern look and feel, while maximising its use of space.
13/11/2019
Supeco strikes a balance between being a discounter and a wholesaler. In 2019 it opened the first in Bucharest. The store showcases the banner’s core strategic priorities of offering competitive prices, on single or multiple items, curating the assortment to cover families' and B2B customers' needs and operating a model that provides a pricing structure for these distinct shopper bases too.
06/11/2019
We visited six stores in Poland and Romania to observe how the retailer's 'Vision 2025' strategy is manifesting on the shop floor.
04/11/2019
In 2018 Carrefour launched a strategic plan to adapt its business model and organisational structure to transform how food is sourced and to help shoppers afford more healthy products. We visited several Carrefour stores in Poland and Romania to see what changes the business is implementing in its operation to support the 2022 transformation plan.