Walmart meets evolved shopper needs in Mexico

Oliver Butterworth
Senior Analyst
@fromigd

Walmex (Walmart Mexico) launched its Walmart Express supermarket banner in November 2020. Since then, it has converted most supermarkets under its Superama banner to the new format. Once the final conversions are complete it will begin expanding the banner in areas of the country where it has no/low presence.

In Mexico, shopping habits have evolved, and Walmart Express is more closely aligned to the needs of a post-pandemic shopper.

Key features include:

  • A simplified, fresh-first store layout
  • New Cocina Express food-to-go offer
  • Improved omnichannel initiatives, including a pickup desk and curbside delivery
  • Self-checkouts
  • Third-party partnerships

For more inspiration in the region, see our Latin America hub here.

Join us on a Retail Safari and experience the latest trends, innovations, and insights of the retail environment.