Retail execution at Minuto Pão de Açúcar, Paulista Avenue, São Paulo

Oliver Butterworth
Retail Analyst
@RetailAnalysis

We visited GPA's flagship Minuto Pão de Açúcar convenience store, located on the famous Paulista Avenue. It is the business' first 24-hour convenience store and the first to pilot its Scan & Go payment technology. 

Key features include;

  • New inspirational café design with mobile phone payment
  • Super on-the-move ranging, with approximately 2,000 beverage SKUs
  • Hot ready-to-eat meals, developed in partnership with Cheftime
  • Impressive counters (bakery, cheese/meat)
  • Modern Pão de Açúcar Adega (wine house) shop-in-shop 
  • Frictionless payment technologies, including Scan & Go