How Carrefour is differentiating its offer and stores to compete

Jon Wright
Head of Retail
@RetailAnalysis

Carrefour Romania's increased focus on fresh and organic ranges, a stronger emphasis on local anchoring and a quick rollout of ecommerce is helping it compete in the country.

We went in-store to see how the retailer is evolving its offer to maximise the opportunity provided by its one-stop proposition.

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