Germany Country Presentation

Dan Butler
Senior Analyst

A guide to Germany’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Included in this report:

  • Our five recommendations to win in Germany
  • Trends driving growth and shaping the landscape
  • Five year forecasts for the grocery market in Germany
  • Estimates on the split between modern and traditional trade in Germany
  • Information on Germany’s leading retailers by sales, network size and market share
  • Five year forecasts for Edeka, Rewe Group, Aldi, Lidl and Kaufland
  • Forecast growth rates for the hypermarkets, supermarkets, convenience, discount, online and specialist grocery channels in Germany

Looking for more insight on Germany? Visit our dedicated Germany hub

Insight and Impact 2023 delivers the solutions you need to win with shoppers now and over the next 12 months.