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In 2019, LetterOne Retail became the majority owner of Spanish retailer DIA Group. Its ‘Make DIA a Champion’ strategy aims to turn the business's performance around in five years.
In this report we explore DIA’s strategy and its renewed focus on Brazil. We uncover why it could be a key retailer to watch in the medium-to-long term.
Subjects we cover:
• implementation of new localised leadership structure
• an in-depth review of DIA's latest store designs in Brazil
• how DIA is enhancing its assortment and re-positioning private label
• the impact of COVID-19 and how the business is adapting to offer ecommerce
• competition and challenges in the market.