Ireland: SuperValu expands drive-through

Lucy Ingram
Retail Analyst
@RetailAnalysis

Date : 26 October 2020

Musgrave's SuperValu is rolling out its drive-through service to 135 stores, according to the Business Post.

Contact-free convenience

SuperValu launched its first drive-through store in 2014 in Cork and will now roll this service out to 135 stores, with operational improvements.

The updated service will have special drive-through booths, in the style of the model used by fast-food chains. Customers will park in designated bays and have their groceries placed in the car boot by staff, meaning a completely contact-free service.

Expect deliveries and store concepts to continue to change

As operating within social distancing guidelines becomes the new norm, drive-through offers a great way for shoppers and staff to feel safe. With the pandemic continuing to impact shoppers behaviour and their growing preference for online shopping remaining high, we expect to see more retailers make changes to how they operate and the services they offer.

We have already seen Dunnes expand its delivery service and Tesco Ireland trial drone deliveries as they look to create a more convenient shopping journey for customers.

Musgrave's other major banner, Centra, has also launched its first drive-through convenience store in Banbridge, Northern Ireland. The drive-through serves Frank & Honest coffee. The new store also features an expanded food-to-go area with hot and cold deli counters, ice-cream counter and barista bar.

Innovating and adapting will help stores be more resilient in the face of a potential second-wave, which may impact shoppers behaviour further.

Looking for more insight on Ireland?

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