Germany store visits

Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.


See inside our pick for June’s store of the month, REWE, Wiesbaden-Erbenheim, Germany. Be inspired by how the retailer build a sustainable supermarket with a farm on the roof.


Discount retailer Kaufland recently opened a new hypermarket in Frankfurt, Germany. We visited the store, showcasing the standout areas.
Opened in 2014, EDEKA’s E center store showcases the retailer’s new initiatives and format development of its larger stores.
As part of its new strategy, Real is investing in updating and modernising its hypermarkets across Germany, with 107 stores remodelled so far. We visited the Hamburg- Oststeinbek store to see the developments.
We visited three Lidl stores in high footfall locations within Hamburg’s city centre to see how the discounter is evolving ranges in its home country to meet more shoppers needs.
We've been in-store to see how Lidl is changing its approach in its domestic market.
We visit the drugstore in Mainz, Germany to see how dm is focusing on core categories to drive footfall…
We visited two Douglas stores in Germany to see how it is blending online and offline to increase engagement with beauty shoppers.
Lidl has been testing a new store concept in the basement of a department store in Cologne high street. The Lidl City store has a premium look and includes an impressive fresh bakery section and high penetration of organic (BIO) ranges, while merchandising in the health & beauty section indicates that Lidl has beauty products on the radar.
We visited the first Real hypermarket updated with the retailer’s evolved thinking about what the hypermarket should be and what it can offer shoppers. Placing the focus on the food, the store provides freshness and regional products to support its increased local emphasis.
Rewe’s Temma store in Cologne is a best in class example of how a premium, organic-oriented store can also enable shoppers to fulfil a range of missions.