Germany news 

01 February 2019
Eurelec Trading, the buying alliance between Germany-based Rewe and France-based Leclerc, has appointed a new managing director, Jérémie Vilain. Vilain will take on the role effective August 2019. New appointment well-known to both retailers Vilain has previously worked for both Rewe, where he led both the business insights and customer loyalty divisions, and Leclerc, where he headed up the...
31 January 2019
The Russian group opened on 29 January its first discount store in Germany, in Leipzig under the name Mere. Cheaper than the rest of the market The retailer promises everyday low price but doesn’t promote itself as a direct competitor to Aldi and Lidl. Instead it seeks to offer prices 20% cheaper than the two German discounters and fill the gap left in terms of very low price discount. F...
22 January 2019
Amazon is offering customers in Denmark, Finland, Sweden, as well as the Czech Republic, free delivery from Amazon.de . Free standard delivery Amazon customers from the Czech Republic, Denmark, Sweden and Finland can now receive free standard delivery on qualifying orders over €39 when purchasing from the Amazon Germany website. Shoppers with qualifying orders will automatically be offered...
16 January 2019
German drugstore operator Rossmann has reported sales growth of 5.1% in 2018, achieving €9.46bn in total sales. Strong international performance Drugstore operator, Rossmann, has announced 5.1% growth in total sales for 2018, €9.46bn. The strong result was boosted by impressive sales in its international markets; Poland, Hungary, the Czech Republic, Turkey, Albania and Kosovo , where ...
11 January 2019
A court ruling in Germany has ordered Amazon to stop taking orders from customers using its wireless-enabled ordering devices known as “Dash” buttons. Consumer protection legislation A German court has ruled that Amazon’s Dash buttons violate laws that say shoppers should be provided with necessary information, including the price of the product they are purchasing. With the Dash buttons...
08 January 2019
Penny, the discount format of the Rewe Group operating more than 2,000 stores across Germany, has opened a store in the centre of Munich. The store has the size of a convenience store (300 sq m) and strong focus on food-to-go and meals solutions with a unique and innovative layout. Source: IGD Research Convenience discount with a unique layout When entering the store, the firs...
07 January 2019
German retailer Edeka has released a new TV commercial promoting its latest marketing campaign. The commercial is based on the popular ‘Supergeil’ commercials and markets Edeka’s ‘Supergeile Preise’ (super-cool prices). Friedrich Liechtenstein is the face of the campaign German entertainer Friedrich Liechtenstein stars in the Supergeil commercials, which went viral after being first release...
17 December 2018
Four years after its launch in the US, Apple Pay has launched in Germany. Meanwhile, Google has expanded its mobile payment platform, Google Pay, to France. Apple Pay introduced in Germany… An Apple Pay website for Germany has been created which lists its partner banks and credit card companies. Partners include, Deutsche Bank, O2 Banking, N26, Comdirect, HypoVerensbank, Bunq and Boon. Curr...
10 December 2018
Germany’s Rewe Group has extended the contracts of its CEO Lionel Souque and head of travel and tourism, Sören Hartmann. Premature extensions The supervisory board of Rewe has prematurely extended the contracts, which will take effect on 1 January 2019. Lionel Souque has been given a five-year contract, while Sören Hartmann has been given a 3.5-year contract, ending on 30 June 2022. Thes...
04 December 2018
Target is partnering with Germany’s Metro AG to launch a new startup accelerator programme, the METRO Target Retail Accelerator. Seeking ways to differentiate the business and develop new technologies Target established its accelerator programme for startups three years ago in conjunction with Techstars. It aims to identify startups which can help the business further differentiate its offe...