Germany news 

03 April 2019
Germany-based Rewe Group announced revenues rose 4.7% to €61.2bn. Its performance was driven by growth both in its home market, where revenues increased by 4.5%, and internationally, where they rose by 5.2%. “REWE Group is on a healthy growth trajectory, both nationally and internationally. In 2018, we once again profited from our huge investments made in previous years in the modernisation an...
28 March 2019
Kaufland’s latest developments in the first quarter of 2019 include the appointment of a new interim CEO, rumours it could purchase 100 Real hypermarkets and in Romania a new loyalty programme and cosmetics shop-in-shop concept. Kaufland has new interim CEO Kaufland’s parent company, Schwarz Group, selected Klaus Gehrig as a temporary CEO following the departure of Patrick Kaudewitz, who ha...
22 March 2019
Lidl has launched innovative initiatives across Europe including a digital assistant and a pop-up garden. It also continues to develop some of its strategic private labels, such as Cien in Spain. Lidl launches chatbot in Germany With shoppers seeking faster access to information, Lidl has launched a new digital assistant in Germany. The chatbot, called LiA, is available via Facebook Messe...
05 March 2019
As discounters look to expand their presence in new locations and target shoppers with new ranges we have seen several new store designs opened across Europe. Lidl continues to innovate, opening its smallest store in Munich’s city centre. Separately, Norma in Germany and Eurospin in Italy are opening their largest formats. Lidl’s smallest store in Germany On 25 February, Lidl opened its ...
19 February 2019
We look at how Germany-based Edeka and Rewe are evolving their strategies relating to their forecourts in the country. Rewe slows down expansion at Aral petrol stations… Rewe has said it will stop the expansion of its its Rewe To Go concept at Aral petrol stations. The companies have agreed to focus on the quality of the service before opening more sites. However, the goal to open 1,000 for...
18 February 2019
The German retailer is adding new private label ranges, entering new categories, and raising the profile of its fresh food offer. It is also launching a new ranging strategy to give shoppers more choice and with sustainability in mind. We look at some of the latest initiatives it has launched, so far, in 2019. Kaufland is doing good with new sustainable food range… Kaufland is offering more...
13 February 2019
Germany-based Metro has reported its first quarter results saying total sales fell by 0.6% to €8.0bn. Metro said in local currency terms sales had risen by 2.1%, with the fall in sales ‘ due to the negative development of the Russian and Turkish currency ’. However, the company was able to report that like-for-like sales had risen by 2.3% during the period, with it noting this was ‘ mainly driven...
11 February 2019
Lidl has appointed Roman Heini as its chairman, replacing Michael Aranda who will assume new responsibilities on Lidl’s management board in Europe. Underscores commitment to US market The appointment of Roman Heini, effective March 1, reinforces Lidl’s commitment to the US, 18 months after it entered the market. Heini joined Lidl last October from Aldi, having worked for the retailer for 18...
08 February 2019
Dm prepares to launch a new private label range, in-store merchandising an online platform all designed to target men. Targeting men with new zone and product range Dm will launch new areas in stores dedicated to male health and beauty in 1,950 of its branches. Space and execution of this will vary by location, but will feature differentiated shelf design, helping male shoppers locate an...
01 February 2019
Aldi Nord and South’s strategy continues to evolve as they announced, for the first time, discount offers on permanently listed brands. Expand offers to the permanent range In Germany, Aldi Nord and Sud will be offering reduced prices on branded products from their permanent ranges. Aldi used to limit these offers to temporary listed products or brands, as seen last year .    The fir...