01 June 2023
Huel, the ‘nutritionally complete’ food brand was established in 2015 and today its range includes powders, bars and ready-to-drink options. In 2021/22, its revenue surged by 40% to £144m and it is now available in over 100 countries globally.
Last week, I attended the IRX 2023 conference in Birmingham, where I heard from Mario Tarantino, Head of Ecommerce. He shared how Huel makes its custome...