Edeka: digital packaging initiative

Date : 24 February 2020

Keshia Beadle

Senior Retail Analyst

Edeka is introducing a new digital packaging initiative in its discount banner Netto. Netto introducing digital watermarks on packaging Netto is introducing an invisible barcode which optimises the scanning of goods at checkout. The packaging will still look the same to the shopper, however…
To continue reading...
With a free account you can access:

In-depth articles on the latest developments in the industry

Free guides and whitepapers from our functional experts

Access to a range of topic-specific newsletters