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We recently visited Germany’s capital on a research trip; with almost 50 stores seen, here are our six main takeaways, as well as a shout-out to our favourite stores 

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Huel, the ‘nutritionally complete’ food brand was established in 2015 and today its range includes powders, bars and ready-to-drink options. In 2021/22, its revenue surged by 40% to £144m and it is now available in over 100 countries globally. Last week, I attended the IRX 2023 conference in Birmingham, where I heard from Mario Tarantino, Head of Ecommerce. He shared how Huel makes its custome...
The German retail group posted sales of €154.1 bn for FY 2022, with Lidl and Kaufland seeing double digit growth Price management and innovative assortment leads to sales growth Schwarz Group saw its sales increase by +15.4% for FY 2022, calling out its ability to win new shoppers through its value and product offer. Lidl sales increased by +13.8%, to reach €114.8 bn and Kaufland also ex...
Our global analysts share some of the latest headlines across the globe. Here's what you need to know. Europe: Salling Group have ended its Basalt format, after trailing the hard discount concept the retailer has decided to not continue  In the Netherlands, Albert Heijn’s home delivery and store supply services in the centre of Rotterdam are powered by 100% electric energy. W...

Presentations

30/05/2023
Your essential guide to trading with Europe’s largest grocery retailers.
30/05/2023
Loyalty or reward schemes have never been more top of mind for grocery retailers.
22/05/2023
In this report we review A.S. Watson's grocery retail outlook and strategic priorities for the next five years.

Key presentations

Germany country presentation

A guide to Germany’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

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