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The price war between Aldi and Lidl in Germany is escalating quickly, with the two discounters pushing prices down further. Most retailers are focusing their advertising and communication on low prices, following the VAT rate cut implemented by the government.

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We bring you the latest news from Edeka in Germany. Structural reorganisation There are a number of changes occurring within the Edeka management board. Purchasing will be distributed amongst fewer heads of departments, with two managers, Dirk E ßmann and Florian Decker now responsible for more purchasing areas. This includes international purchasing, which has become more important for E...
Penny, Rewe’s discount banner, has rolled out its Scan and Go app at 100 stores on 29 June. This is part of the retailer’s recent strategy to enhance its model and enable a more frictionless, in-store customer journey. Improving shopping experience and stores’ efficiency The new solution aims at easing and accelerating the payment process, usually a point of friction at discounters. Penny i...
We look at the German discounter’s most recent acquisitions and what it could mean for its future digital developments, including the idea of launching a marketplace. Acquisition of German marketplace real.de Schwarz Group, Lidl’s and Kaufland’s parent company, has acquired in June 2020 one of the largest marketplaces in Germany: real.de. The marketplace, which offers both grocery and non-g...

Presentations

22/06/2020
We review the impact of COVID-19 on the five key trends which were set to shape the Western European food retail market in 2020 and beyond.
17/06/2020
The Coronavirus (COVID-19) pandemic has led to radical changes to people’s lives globally. This presentation builds on our pre-COVID-19 market and channel estimates and provides a point-in-time view on the potential shifts in the key Western European markets of France, Germany, Italy and Spain.
15/06/2020
We look at Amazon's commercial performance, its strategic priorities for the next five years, and the implications for retailers and manufacturers.
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This guide to Germany explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

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