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The price war between Aldi and Lidl in Germany is escalating quickly, with the two discounters pushing prices down further. Most retailers are focusing their advertising and communication on low prices, following the VAT rate cut implemented by the government.

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We bring you the latest news from Edeka in Germany. Structural reorganisation There are a number of changes occurring within the Edeka management board. Purchasing will be distributed amongst fewer heads of departments, with two managers, Dirk E ßmann and Florian Decker now responsible for more purchasing areas. This includes international purchasing, which has become more important for E...
Penny, Rewe’s discount banner, has rolled out its Scan and Go app at 100 stores on 29 June. This is part of the retailer’s recent strategy to enhance its model and enable a more frictionless, in-store customer journey. Improving shopping experience and stores’ efficiency The new solution aims at easing and accelerating the payment process, usually a point of friction at discounters. Penny i...
We look at the German discounter’s most recent acquisitions and what it could mean for its future digital developments, including the idea of launching a marketplace. Acquisition of German marketplace Schwarz Group, Lidl’s and Kaufland’s parent company, has acquired in June 2020 one of the largest marketplaces in Germany: The marketplace, which offers both grocery and non-g...


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Key presentation

This guide to Germany explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

Access key indicators for over 400 retailers and grocery market sizes for over 180 countries.

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