Kesko shoppers turn to private label

Date : 04 November 2022

Nishel Theophanous

Shopper Solutions Manager

Finland's Kesko has reported an increase in demand for its private label products, as shoppers seek cost savings and high-quality alternatives. Source: Kesko Price conscious shoppers boost private label demand In its most recent K-Barometer survey, 62% of Kesko’s shoppers said they would…
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