Europe presentations

Presentations

26/05/2015
See how retailers are flexing formats and ranges to meet changing shopper missions in Paris.
26/05/2015
We look at how the retailer is transforming from a discounter to a mainstream value-focused supermarket.
19/05/2015
Get better results in the channel, with highlights from our first ever capability survey dedicated to convenience...
14/05/2015

Leading discounters Jerónimo Martins (Biedronka) and Lidl have introduced new strategies with the aim to increase their margins and shopper loyalty. Global trends like Food-to-go, food transparency and organic product ranges have started to take place in the Polish retail landscape.

05/05/2015
While price remains at the heart of discussions between retailers and manufacturers, price alone doesn’t deliver value for shoppers. We consider six of the levers that are used to demonstrate value, which we expect to see more of in 2015 and beyond…
05/05/2015
Carrefour has added an extra level of personalisation to its loyalty scheme with the launch of Mon Club PASS. Check out this slide for the key facts and IGD’s assessment.
29/04/2015
Spain’s El Corte Inglés has launched a promotion aimed at driving footfall at its largest stores.
24/04/2015
Alongside driving price leadership, Walmart’s focus this year will be on assortment and the in-store experience as it aims to build a more relevant offer...
23/04/2015
Following the release of Tesco’s full year 2014/15 results, we analyse performance and explore how Tesco is reshaping its business to invest in its customer offer
20/04/2015

We look at the latest promotional innovation from Swiss retailer Migros, in which customers choose between a guaranteed price cut and the chance to win a bigger prize.