Metaverse in Asia

Date : 13 May 2022

Soo-Eng Tan

Senior Retail Analyst

Retailers and suppliers are taking small steps to invest in the metaverse in Asia. Get up to speed with the developments through this article and our report here.

  1. Indonesia: Alfamart convenience investing in the metaverse

Alfamart is collaborating with an AR/VR company to bring the relevant technology to the business. Alfamart and WIR Group have been working together since 2015. They jointly innovated to develop a virtual store network called Alfamind. The two partners introduced Augmented Reality technology on the shelves previously through the installation of digital promotional tools. The metaverse platform being developed by WIR Group will connect businesses and consumers. The objective is to reach more shoppers, improve marketing and provide a better shopper experience.

“Metaverse is a necessity that will soon develop as a new place, where customers can experience virtual shopping at Alfamart,” said Anggara Hans Prawira, President Director of PT Sumber Alfaria Trijaya Tbk, which operates Alfamart.

  1. Japan: NARS cosmetics collaborates with Zepeto

Source: NARS

Zepeto is a South Korean mobile chat app where users create and interact as 3D avatars in different worlds. NARS is working with Zepeto to let users experience the fun of NARS makeup and self-expression in the digital world. It is a sign of the cosmetics company’s commitment to accelerate digital and innovation through NARs virtual stores, events and digital assets. At the NARS shop in the app, users can wear tops, cross-body bags, and unique roller-skating virtual goods that match NARS’s cult classic shade “Dragon Girl”. After wearing it, the avatar can play in the virtual photo / video booth created.

“NARS strongly believes that the gaming world and virtual space are places where the brand community coexists. Virtual worlds like ZEPETO are the next generation of participatory marketing, consumer engagement, social media, and commerce.” Dina Fierro, Global Digital Strategy and Social Engagement Vice President of NARS.

  1. China: Dior partners Ready Player Me platform

Source: jingdaily

Dior consumers can bring their own digital avatars to various brand-inspired environments on Ready Player Me. The hub connects users to more than 300 apps and game on the platform. They will also have the opportunity to buy one of Dior’s exclusive fragrances. The latest collaboration taps into the growing perfume trend in China.

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