How to elevate fresh food credentials

Amin Alkhatib
Senior Retail Analyst
@RetailAnalysis

Retailers are looking for ways to elevate their fresh food offer to enable them to differentiate themselves and gain shopper loyalty.

In this report we look at best-in class examples after retailers’ investment in their fresh food departments.

We showcase a range of strategies, with each measured against three indicators:

  • Scalability
  • Cost effectiveness
  • Shopper centricity