How Profi is evolving its store estate to meet more shopper missions and occasions

Jon Wright
Head of Insight
@fromigd

Romania-based, local champion Profi has risen through the ranks of the market’s leading retailers in recent years.

We visited three stores to understand how the convenience retailer is started adapting its outlets to their respective catchment areas, updating its concept and piloting new formats.

Looking for more insight on Profi Romania? Visit our dedicated Profi Romania hub