15 November 2021
US-based Albertsons is launching a new digital media business. This comes almost four years after the launch of a similar programme.
Reaching 100m shoppers
The new retail media network, Albertsons Media Collective, has been developed to enable its CPG suppliers to deliver “digitally native, shopper-centric and engaging branded content “ to its 100m shoppers across the US, including 27m memb...