Discount store visits


See all our store visit videos here.

See inside our pick for February’s store of the month, Aldi Shop&Go, London, UK. It is the retailer’s first checkout-free store in the UK.


We spent a day with Dagrofa in Copenhagen where we saw how the retailer is playing to win in fresh while capitalising on the growth of organic and private label.
UK regional operator Heron Foods is developing a hybrid discount/frozen foods/convenience offer. IGD visited stores in the Hull area to see the new model at work.
Aldi Cheltenham is one of the discounter's latest stores in Australia and showcases how the retailer’s latest initiatives are helping it attract new shoppers and build scale along the east coast.
We've been in-store to see how Lidl is changing its approach in its domestic market.
We visited this discount store where we appreciated how the banner is differentiating by promoting loyalty and low prices

Learn about the latest innovation in the discount channel from our store visit of Jerónimo Martins’s Biedronka in Poland. Find out how is the discounter dealing with food deflation.

We visited this Minipreço, one of DIA’s newest stores in Lisbon, to see how the retailer is successfully combining its price and proximity strategy to fulfil a wide range of shopper missions.

Auchan’s Atak is a price-oriented format with a wide range of economy-priced private label products. The concept will profit from the deteriorating economic situation in Russia, as shoppers will be looking for products to fit their budget, as they are further squeezed by high food inflation.


The UK’s first new Netto store: a joint venture between Sainsbury’s and Dansk Supermarked. Following a visit to Leeds, we explore how the discounter is differentiating its offer.

We visited this new concept neighbourhood DIA Market store in São Paulo. With its strong perishables, bakery and convenience focus, it's a great example of ‘discountvenience’ – bridging the divide between discount and convenience.