Discount news

07 November 2013
Lidl UK launching its first TV ad campaign Lidl is set to debut its first ever TV advert in the UK, with a festive campaign for its premium private label range. The campaign will focus on Lidl's Deluxe range, as it looks to position itself as a credible option for 'the big Christmas shop'. The campaign will feature across a variety of TV channels, including ITV and Sky. The advert will ...
05 November 2013
UK fixed price discounter, 99p Stores is reported to have launched a trial to use direct to store delivery for chilled and fresh products by Nisa, in order to scale up the temperature controlled range in its stores.  The trial will focus on core grocery products such as milk, bread, cakes, fruit and vegetables. Builds on existing Nisa relationship 99p Stores has been a member of the retail co...
04 November 2013
According to press reports, Poundland, the UK's leading single price discount retailer is planning to float on the stock market and has appointed Rothschild investment bank to handle the process.  The company is currently owned by US private equity investor Warburg Pincus. Valuation between £700 - £800m expected Poundland, along with other UK discounters, has been growing quickly in recent y...
01 November 2013
Poundland, the UK's leading fixed-price retailer, has cut prices to 93p in its Ipswich store to undercut a special offer from 99p Stores. Reactive pricing Poundland's aggressive pricing strategy in its Ipswich store is in response to the opening of a new 99p Stores close by. 99p Stores ran an introductory offer of all items at 94p or less for the first week of opening, as it looked to pu...
01 November 2013
After successful trials, Aldi is expanding its fresh coverage to bring a range of fresh fish into its offer in nine of its German regions. Fulfilling more shopper missions driving competitive edge Aldi is extending the trial of fresh fish as it looks to continuously enhance its range and fulfil more shopper missions to drive basket spend. The discounter is listing a number of fish lines i...
31 October 2013
With Christmas less than eight weeks away we round up how retailers are gearing up for the festive season. Capturing loyalty throughout the run-up to Christmas Both Waitrose and Morrisons have launched schemes to incentivise shopper loyalty in the build up to Christmas. Waitrose is offering holders of its myWaitrose loyalty card a £25 voucher to spend in January if they spend at least £50...
31 October 2013
Portugal-based Jerónimo Martins has announced third quarter results saying that total sales had risen by 15.5% at Biedronka, 4.1% at Pingo Doce and 3.6% at Recheio, highlighting the broad base of growth for the retailer. Retailer ‘reinforced… leadership positions… in Poland and Portugal’ In the first nine months of the year, consolidated sales rose by 11.5% to €8.7 billion, aided by like-for-...
31 October 2013
Our Head of Retail Insights for Multiples, Steve Jones, summarises his key UK developments from the past month 1) Discounters continue to impress We’ve known for some time that the discounter proposition has been connecting well with shoppers. This month we have seen the extent of this trend clearly reported in retailer results. 99p Stores reported gross turnover to be up by +2...
30 October 2013
Lidl is set to debut its first ever TV advert in the UK, with a festive campaign for its premium private label range. Focusing on quality The campaign will focus on Lidl's Deluxe range, as it looks to position itself as a credible option for 'the big Christmas shop'. The campaign will feature across a variety of TV channels, including ITV and Sky. The advert will feature a variety of p...
30 October 2013
The number of food discounters’ stores in Germany has been declining since April 2013, according to Lebensmittel Zeitung. Market saturation? The fast expansion pace of the discounters in Germany belongs to the past. The expansion reached its peak in August 2013 with a reported 15,659 discount stores across Germany. Although more than 200 new outlets were opened this year, food discount...