Iceland launches a new marketing campaign

Date : 19 September 2013
Iceland has invested £7m in a series of new TV adverts that will air this Autumn and Christmas. Focus on quality The new adverts will highlight the quality of Iceland's products, with the campaign strapline of "Love Fresh, Love Frozen". The first advert launched last week and used the…
To continue reading...
or
With a free account you can access:

In-depth articles on the latest developments in the industry

Free guides and whitepapers from our functional experts

Access to a range of topic-specific newsletters