Four ways ways Nordic retailers are activating charitable promotions

Date : 10 November 2020

Harriet Cohen

Senior Retail Analyst

We highlight case studies from the Nordics where retailers have been fundraising for a key cause during October and November. Themed private label products, donating a percentage of product turnover and encouraging shoppers to donate are among the tactics used. 1. Sweden: ICA raises €5.5m for…
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