Discounters' value proposition is being increasingly challenged by their competitors. This new situation means they are now looking to work more closely with brand suppliers to continue to champion value. This report has been developed to help suppliers better understand how they can support discounters to better spotlight value.

Discounters in North America will be adding more than $12bn to the grocery retail industry by the end of 2022, more than the supermarkets and hypermarkets channel together. This is a channel of growth for the future offering many opportunities for suppliers. 

We summarise five trends that will shape the discount channel globally in 2021 and beyond. These trends, including championing value and the focus on the physical store apply to both food discounters and variety discounters. 

Variety discounters are an increasingly important part of shoppers’ repertoire, competitors of grocers and an alternative route to market for brands. In this presentation we combine our retail and shopper knowledge to understand the key trends shaping the variety discount channel.

 In this report we look at each of the major discounters and highlight their latest developments. We explore five themes for how the channel is evolving and provide some hypotheses for how the channel could evolve further in the next five to 10 years. 

In this report we explore several online grocery models and services and share our views on the likeliness of their roll out by discounters. We will also review what solutions several different discounters have already tested and are rolling out in Europe, North America and Latin America.