Private label and brands news

08 October 2019
Singapore’s leading retailer, FairPrice, plans to refresh its private label range of products. The first phase of the refreshed range will be launched today (8 October) across all FairPrice stores. Higher interest in private label products Shoppers are recognising the value that private label products provide. According to studies by done by the retailer, three in four shoppers are open to ...
11 September 2019
Kroger will launch its own range of meatless and plant based products under its Simple Truth private label brand. It is also partnering with the Plant Based Foods Association (PBFA) to determine the impact to plant-based products, conventional meat sales and customer engagement through locating plant-based products in the meat aisle. Increasing demand from consumers Across North America, th...
19 August 2019
Target is launching a new private label food brand, Good & Gather, which will become the main spearhead range in the category. This reveals a renewed ambition to get after its customers’ food spend, in-store and online. Phasing out Archers Farms and Simply Balanced Next month, Target will launch the Good & Gather range, with 650 products introduced into stores. This will be ramped up to ove...
05 August 2019
Dollar General launches new affordable private label beauty range, Believe Beauty, according to a report from CNN. Benefiting from the influencer impact In March, Dollar General launched its new private label beauty range, Believe Beauty. The range includes a variety of cosmetics such as lipstick, eyeshadow and foundation. All 150 products within the range are priced at $5 and under, des...
07 July 2019
According to Lebensmittel Zeitung, Aldi Nord and Aldi Süd in Germany are set to align the sourcing of their private label brands by the end of 2020. Aligning sourcing and strategies In Germany, the two companies already work together. Aldi Nord and Aldi Süd started joint discounted price campaigns on branded products in January 2019. The two companies also work closely on sustainability a...
05 July 2019
We went to the newly refurbished Funan Mall in Singapore to check out four stores of the leading retailers in Singapore. Young and energetic vibe Source: IGD Research This used to be known as the IT mall - a place for tech geeks who want to build their own computers from component parts and check out the latest gadgets. After three years of redevelopment, the mall has opened with a swan...
27 May 2019
Canada’s leading food retailer, Loblaw, has launched several new plant-based products as part of its President’s Choice private label range. Strong on-shelf identity The new range covers several different product categories including frozen desserts and meat-less burgers. Using a green design concept, which incorporates a new ‘Plant-Based’ leaf logo, the products can be easily identified on...
23 May 2019
Albertsons is streamlining several of its existing private brands as part of the relaunch of its Signature Select brand. Consolidating existing ranges Albertsons is updating the branding for its Signature Select range as it adds more than 300 new products. The retailer is consolidating several existing ranges including Signature Kitchens, Signature Home, refreshe, and The Snack Artist as pa...
21 May 2019
Coles has launched a new healthy living private label brand called 'Wellness Road'. Specialist premium healthy living range The new Wellness Road range includes 28 products such as organic flaxseed oil, organic buckwheat kernels, tiger nut flour, organic red rice noodles with Chia and textured vegetable protein. Coles has launched the range, which has premium black and gold packaging, to gi...
23 April 2019
Target has introduced a new sustainability-led range of household essentials. The Everspring private brand range, consisting of around 70 products, is being launched in conjunction with Earth Day. Retailers focusing on the environmental sustainability agenda The launch of the brand aligns with one of our key trends for the year, ‘Doing good is good business’. We expect retailers and brands ...