Private label and brands news

28 February 2013
Morrisons is launching a children's clothing range, called Nutmeg, next month. A significant new range for Morrisons The childrenswear range, comprising 500 items, will go into 100 stores starting in March, and marks a step forward for Morrisons and a move into new territory. Clearly, childrens clothing ranges have been very successful for many of Morrisons competitors, meeting an important ...
26 February 2013
Eroski has met with more than 400 fresh and grocery private label suppliers in Bilbao today, to outline plans to strengthen the parties' already close co-operation as part of the strategic plan for 2013-16. Economic crisis requires joint efforts Group CEO Javier Amézaga said suppliers play a key role in developing the  Eroski model.  The retailer prides itself on its closeness to suppliers...
25 February 2013
CVS pharmacy, one of America's largest drugstore chains, has announced the relaunch of its private label food brand. Improvements all round CVS pharmacy has relaunched its Gold Emblem range of private label products.  The range comprises around 250 products across a number of food categories, including snacks, desserts, beverages, confectionery, juices and breakfast bars.  The new i...
18 February 2013
Nisa has announced that it will be the first UK symbol group to offer its forecourt retail members the opportunity to have a private label fuel offer; enabling forecourt sites to have consistent Nisa branding across all elements of the location, from pole sign and canopy, to the store. Based on partnership with Greenergy The scope to offer Nisa (or indeed Loco) branded fuel has been achieve...
12 February 2013
Coop Schweiz has added Swiss brands under the umbrella of its Naturaplan label, to celebrate the 20th anniversary of the organic range's launch. Knorr, Zweifel, Emmi added to range Coop Schweiz has been working with the suppliers for a year to add organic versions of Zweifel crisps, Emmi Gala cheese and Stocki Knorr mashed potatoes to the Naturaplan family.  Additional products, in orga...
11 February 2013
Superunie, a Netherlands-based buying group, has announced that it will begin selling a new entry level private label range under the brand name ‘OK €’. Range to cover 200 staple products Superunie said that the range would cover 200 staple products to meet shoppers’ everyday needs. The company said that ‘OK €’ would sit alongside members’ existing entry level private label ranges, but en...
04 February 2013
Edeka has launched a baby food private label range, according to German press reports. Premium pricing for 30-strong range The SunSan range of 30 organic products has been introduced by Edeka's  regional operators Minden-Hannover and Südwest, according to Lebensmittel Zeitung.  They are priced at around one euro less than the leading baby food brand. Opportunities for suppliers to deve...
31 January 2013
Slovenia-based Mercator has continued to expand its range of private labels in Serbia, adding 300 new products. The company said that more than half of the new products have been developed in conjunction with local manufacturers. Four new lines added Mercator said that four new lines had been added, including Mercator Bio (organic products), Active Life (meets nutritional claims), minutes (re...
29 January 2013
Speaking to the Grocer magazine, Martyn Ward, managing director commercial and sales, at Palmer & Harvey has set out the wholesaler's priorities for the coming year.  Key to boosting its business with independent retailers above all, will be a focus on developing its private label ranges and driving online ordering. M-brand boosted to 480 lines Branded to tie in with its Mace symbol group...
22 January 2013
As the retailer looks to reinvigorate growth in its liquor formats in 2013, Coles has launched a new private label brand into the beer category. Three ales all with their own Aussie personality Coles has entered the craft beer market with the launch of its own private label branded beer. The new Steamrail Brewing Company brand has the slogan of 'Ale with a Tale', claiming that behind every...