Private label and brands news

19 April 2017
We bring you the latest developments from key grocery discount players in Europe. Aldi Sud, Germany: new pop-up bistro Aldi is launching a pop-up bistro this month in Cologne, Germany, to support its  Einfach ist Mehr (Simple is More) marketing campaign. The 90 sq m venue will be made up of eight upcycles shipping containers located in the Mediapark and will operate for three months, sea...
13 April 2017
Asda has begun using the Farm Stores name for entry level private label, in a bid to emphasise the quality as well as low prices on these products. Reviving heritage brand The Farm Stores name will be used to replace all Smart Price products by 2018 according to press reports. Commenting on the move an Asda spokeswoman said “We know how important quality produce at a great price is to our ...
13 April 2017
Walmart is bringing its British products to China with the launch of an ASDA store on JD Worldwide, the cross-border ecommerce platform of JD.com. Targeting China’s growing middle-class shoppers Asda’s primary offerings on JD.com are food and health products, including items such as biscuits, coffee, tea bags, nuts, energy bars, and baby food. All products will be sourced from the UK, from ...
12 April 2017
Tesco has reported very encouraging progress in its newly released 2016/17 results, with strong growth in group sales and 0.9% LFL growth in the UK. Headline results Group sales: +4.3% to £49.9bn (+1.1% at constant exchange rates). LFL sales +1.0% UK LFL sales +0.9%, the first reported full-year growth since 2009/10 with UK food LFL +1.3% Positive volume growth and five consecu...
11 April 2017
Sainsbury's has introduced a new low priced range of fresh fruit and vegetables called Greengrocer's Value Selection. Targeting budget conscious shoppers The new range provides a cheaper alternative to standard fruit and vegetable lines, and should build Sainsbury's appeal with shoppers on tight budgets. The range is mainly made up of class two produce and appears to have replaced the ...
06 April 2017
The retailer currently has three dedicated organic stores and will be expanding the concept. GreenWise Market stores The existing three organic stores operate under the GreenWise Market store banner and offer a similar Publix experience to the traditional stores, but with a bigger focus on organic products. At 40,000 sq ft, the stores are smaller than the average Publix store (average size ...
05 April 2017
Monoprix has launched a new loyalty scheme which it says is simpler and more generous. Simplified scheme to attract more customers Monoprix has abandoned its long-running S'Miles programme in favour of a more simple promise. Instead of giving points, customers will get discounts credited directly to their loyalty card, called La Carte. They can spend all or part of the credit as they wish. ...
05 April 2017
We share the latest developments in the Netherlands, with a focus on news from Albert Heijn, Jumbo, PLUS and Hoogvliet. Albert Heijn trials choose your own promotions… Albert Heijn will be trialling personalised offers for select loyal shoppers from April 10th to June 4th. Participants will be able to select two to six offers from a dozens of products, while the discount will be valid for f...
05 April 2017
We report on the latest news from Ahold USA including how it is working to appeal more to shoppers, as well as its innovation in private label. Promoting newness, value, relevance & online Amy Hahn, Ahold USA’s SVP of marketing spoke at New York’s 2017 Shopper Marketing Summit on how the combined Ahold Delhaize business is drawing on its strengths to appeal more to shoppers. Last year, i...
29 March 2017
As Unes and Selex announce positive results in relation to their private label ranges and Conad Centro Nord’s deputy sales and marketing director, Stefano Ferrari, discusses the changes being made to the retailer’s ranging, we round up news from the country. Unes makes Il Viaggiator Goloso available nationwide with Amazon.it Unes has said that it has made its private label range Il Viaggiat...