Private label and brands news

As Carrefour phases out the Easy banner in Belgium, commits to reducing its private label packaging in Poland and expands in Romania, we round up news from the retailer. Carrefour Belgium to rebrand Easy as Express Carrefour will rebrand its 12 Easy stores in Belgium to the Express banner. Spokesperson Baptiste Van Outryve said, “We had previously stopped the expansion of Easy. After the a...

As Coop Italia looks for new opportunities to export a private label range to Germany, Spanish start-up Glovo expands its delivery offer in Italy. Meanwhile, Esselunga enhances its shopper engagement by bringing augmented reality to stores through its app. Coop expands private label range to Germany Since 2015, Coop Italia has signed agreements with several retailers globally that has led t...

We look at how Ahold Delhaize-owned Albert Heijn is making its private label chocolate traceable, while Carrefour Poland forms a coalition to promote organic farming. Albert Heijn invests in traceability Albert Heijn has partnered with Switzerland-based chocolate maker Barry Callebaut to make its private label chocolate traceable. The partnership reflects the growing interest in ethical sou...

Kaufland launched several initiatives and ranges across its operations in Germany and the CEE. Kaufland Germany and Romania on WhatsApp Combined with the website, emails, and in-store leaflets, the retailer will now also communicate with it shoppers via the messenger service. Shoppers will receive short messages with promotions and recipes. According to download statistics over 60% of the G...

Waitrose & Partners is rolling out its Supper Clubs, committed to new sustainability pledges for the Duchy Organic private label range, and reportedly scaling back on its brand price matching. Scale back of price match According to reports in The Times, Waitrose has reduced the number of products under its price match pledge from 8,000 to 1,200. The retailer first introduced its price ma...

Lidl has launched an online store in Finland. The service is largely health-focused, offering ‘nutritional supplements, superfoods, nuts and vitamins’ .  Around 100 products available, Sportyfeel at the heart The website can be shopped via www.sportyfeel.fi , with Lidl's private label Sportyfeel nutritional supplement range accounting for around half of the 100 products sold on the w...

IGD was invited to Ahold Delhaize’s Capital Markets Day in New York, where we heard directly from the retailer’s Management Board on its ‘Leading Together’ strategy. We also saw first-hand how it is ‘reimagining the Stop & Shop’ brand in Connecticut. The key highlights we took away from the event were: From ‘Better Together’ to ‘Leading Together’ strategy Target to double ...

Germany-based Rewe’s discount banner Penny opens its 11th store in Milan and redesigns its confectionery private label. Meanwhile, Italy-based retailer Pam expands its organic private label range. Penny opens 11th store in Milan… Penny has opened its 11th store in Milan, adapting its offer according to local needs. The store caters for Milan’s clientele by staying open seven days a week fro...

Retailers continue to invest in private label, with recent enhancements across different tiers including entry level, premium, organic and ethical ranges. We round up six of the latest innovations across the region, featuring activity from Tesco, Coop Sverige, REMA 1000, Jumbo, Carrefour and Sonae MC. 1. Tesco unveils Jack’s private label range in new discount format Tesco has introduced ...

Carrefour has joined the IBM Food Trust to help implement a global food traceability standard across supply chains. A clearer view of the supply chain The IBM Food Trust, which had been tested for 18 months, is now available for subscription. Carrefour is among the first participants to join the network, along with Finland-based retailer S Group , Nestle and Unilever. The Food Trust co...