Private label and brands news

Morrisons has opened up its Safeway private label range to the independent retail sector, around 30 items now available through wholesaler Eden Farm. The assortment includes eggs, dairy, deli, cheese, meat, pizza and desserts. The wholesaler has noted that “New to Eden Farm, Safeway brings a range of fresh products renowned for quality. With our expertise in shopkeeping we have created a range of...

Asda has updated investors on its Q3 trading performance, noting its investments to drive value during the quarter resulted in a 4.7% increase in like-for-like sales, when compared to the same period last year. Total revenues, excluding fuel, amounted to £5.2 bn. Asda's cost-of-living-focused initiatives Asda’s endeavours to address the cost-of-living crisis included rolling out 141 new eco...

Finland's Kesko has reported an increase in demand for its private label products, as shoppers seek cost savings and high-quality alternatives. Source: Kesko Price conscious shoppers boost private label demand In its most recent K-Barometer survey, 62% of Kesko’s shoppers said they would buy more of the store’s own brand products. This has also been reflected in the sales data, with sal...

Understand how Salling group plans to help shoppers with rising costs and inflation, while Dagrofa and Aldi focus on creating and improving store concepts to compete in the market.   Salling group extends price caps on essential products Denmark based Salling Group announced it has prolonged its price cap until the end of 2022, to help during the current difficult living conditions, with ener...

GPA, Brazil’s second biggest retailer, and Grupo Éxito, Colombia’s leading grocer, which are both part of the French retailer Casino Group, have made it easier for customers to make healthier choices through the development of the Taeq private label range. Democratising healthier options The pandemic has been a catalyst for customers to put their health first. This has led to them conscious...

Asda has started restricting sales of its recently launched Just Essentials economy private label range to three units per customer for each item in the range, with strong demand for the new assortment thought to have exceeded initial supplies. Range ' proving really popular' An Asda spokesperson has stated that “ Just Essentials is proving really popular at the moment and we’re working ha...

US-based Kroger delivered a strong second quarter performance, driven by its focus on emphasising value, enhancing its fresh food offer and accelerating its digital initiatives. We look at some of the key programmes which supported this. Kroger’s key numbers Total sales increased 9.3% to $34,638m. Excluding fuel, sales increased 5.2% Identical store sales increased 5.8% Private lab...

Following on from our recent article, ‘Economic pressures paving the way for private label growth in Latin America’ , we take a closer look at three countries and how the leading retailers are gaining share from the major FMCG brands. Brazil has seen the highest growth in private label sales penetration Brazil is facing some of the toughest economic pressures in the region. Unemployment ...

Intermarché, part of the Os Mosqueteiros group, has invested in store growth and is expanding its private label range in Portugal. New stores with a fresh feel Since the start of the year, six new stores have opened in Portugal under the Intermarché banner. This includes the renovation of its largest store in Abrantes. The new stores are strategically positioned to expand its customer base....

In Latin America, the sales penetration of private label is well behind the levels seen in more developed regions, e.g. Europe and North America. But, in recent years this has started to change.    High inflation, coupled with the highest unemployment levels witnessed in over 30 years has weakened the purchasing power of many Latin Americans. As a result, people have had to reduce their spend ...