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Despite the challenges created by the pandemic, private label has been able to hold its own and gained share in several European countries. See how the share compares for several countries in 2020 and the three-year trend for sales in volume and value terms.
In this report we answer five key questions to help you understand the direction of travel of private label development.
We look at 10 retailers, from Albert Heijn to Lidl and SPAR Austria and others, winning with private label in Western Europe.
In Latin America, the sales penetration of private label is well behind the levels seen in more developed regions, e.g. Europe and North America. But, in recent years this has started to change.
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Use our retailer and market forecasts to 2026 for your long-term strategic planning.
To survive and indeed thrive, businesses need to know and understand these four forces and assess the potential impacts and opportunities for their business, and then apply this thinking to their future plans and strategies.
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