Halloween, 2022

We explore best-in-class Halloween execution from retailers across the globe, including the UK, US and France. 

Diwali 2022, UK

Diwali is a festival of lights and is celebrated by almost 1.3m people in the UK.

Back-to-school, 2022

Find out how retailers and brands helped shoppers prepare for 2022’s back-to-school season amid the cost of living crisis. 

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Last month, we asked shoppers what they had planned for Halloween this year. 63% of shoppers claimed they wouldn’t be doing anything to celebrate, up from 55% in 2021. Globally, Halloween was expected to return to its pre-pandemic levels, but how did this translate in the UK? For those that did celebrate, we examined how, as well as the impact of both HFSS, and the cost-of-living crisis.

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The festival’s sales growth this year was estimated to be lower than previous years. Alibaba reported its gross merchandise value (GMV) was same as last year’s, While only mentioned that its GMV hit a record. However, sales from up-and-coming products and specific customers showed strong growth. Stable sales performance Despite the on-going effects of COVID in China, the key play...
We round-up the latest Christmas adverts from the UK’s grocery retailers. The common theme for 2022 sees the adverts focus on how retailers are looking to help people spread festive cheer in the face of the cost-of-living crisis. Tesco: budget-friendly Christmas Tesco’s Christmas campaign acknowledges the cost-of-living crisis as it spotlights its budget-friendly range and value-led prom...
Apart from giving a price discount on products during the festival , which runs between 31 October to 11 November 2022, Alibaba has increased its support to help partners grow their businesses, and help it differentiate it from rivals. Growing customer loyalty for brands One of Alibaba's key objectives is to help brands grow customer loyalty on its platform. This initiative can help bran...
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