X5 Group news

As SberMarket announces its full year results and its parent company Sber and X5 discuss their on-going cooperation, we round up news about grocery ecommerce from across the region. SberMarket tripled turnover in 2021 in Russia… SberMarket, which is part of the Sber ecosystem, reported its turnover tripled to RUB58.6 bn (US$732.8m) in 2021, including VAT and excluding promotions. The comp...

As new laws are rolled out in Poland, X5 appoints a new general director for Pyaterochka proximity stores and Maxima expands its range of vegan products, we round up news from the region. Law changes in Poland to affect grocery retailing In separate developments, Poland is starting 2022 with law changes that will affect the country’s grocery retailing industry. The first has seen the govern...

Magnit has reached an agreement with the Dixy Group to acquire its Dixy and Megamarket stores. The network amounts to 2,612 convenience stores and 39 supermarkets, which are supported by five distribution centers. On the acquisition’s completion, it is forecast to boost Magnit’s 2021 sales of RUB1,780 bn (US$24.1 bn) by up to RUB300 bn (US$4.7 bn), a 17% increase. Magnit closes the gap on X5… ...

Leading discounters in Europe are developing their format and offer as they look to attract shoppers from other channels. This is seeing them evolve to be more like supermarkets, leading them to adjust their ranges, locations and adding value to compete beyond a solely price-focused strategy. However, in Russia, the discount format is taking a different trajectory. While some are evolving towa...

X5 has reported an improved performance in 2020, versus 2019, with it generating revenue of RUB1,975 bn (US$26.31 bn). The retailer saw total sales grew 14.3% year-on-year, while like-for-likes rose by 5.5%. Both rates improved on the previous year when the stood at 13.3% and 4% respectively. Although more than 81% of the growth was derived from the Pyaterochka banner, X5’ new businesses contr...

In 2020 X5 launched several new online solutions and expanded the range of services it offered. This included an online marketplace, Perekrestok Vprok, and an express delivery service, Okolo. The developments are part of its strategy to grow its share of Russia’s shopper spend on food and groceries. They are also aimed at helping it take a leading position in the country’s growing online groce...

X5 has discussed the progress of its strategic priorities at its Capital Markets Day on 27 October 2020. We highlight our five key takeaways from the presentations and review the initiatives that define and will drive those priorities between 2020 and 2023. 1. X5 aiming to be present at every stage of the shopper journey X5 is building a retail ecosystem that will engage its customers at...

X5 announced the launch of its new discount banner Chizhik in its Capital Markets Day event in October 2020. The industry perceives this as a reaction to the fast-growing presence of hard discount retailer, Svetofor. They also question whether the new banner will cannibalise the sales of its sister discount banner, Pyaterochka. New hard discount banner to compete for value shoppers X5 opene...

Pyaterochka launched its first staffless #naletu (On the Fly) store in Moscow in October 2020. Also, following the pilot concept’s trial, the retailer plans to launch several similar projects in other districts in the capital. Smallest store in the X5 network The store stocks 900 SKUs in 80 sq. m. of selling space and has a fully automated checkout system. To use the store shoppers must dow...

In reaction to the Coronavirus (COVID-19) pandemic, Russian retailers and the government have started implementing several measures to slow the spread of infection. All non-essential stores in Moscow will temporarily close Moscow’s mayor announced measures to restrict the movement of people in the city by closing non-food stores, cafes and shopping malls for one week. The closures will begi...